7 Ways to Expand Website Visitors and Increase Sales
Have you invested a great deal of money on marketing with the expectation that you would get lots of sales from the 1000s of web site visitors that read your ad?
Have you poured money into driving traffic to your web site, just to have no one buying your product?
Possibly you have seen the ads, "Get 10,000 visitors to your website, for just $20". Wow, you believe, that's a fantastic bargain, I'll go for it. The result-- 10 people visiting your site and no one purchasing. What's the problem? You have actually not efficiently targeted your consumers. Your field of consumers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, thirsts and needs for your item.
How do I find my targeted clients?
1. Place yourself in your consumers shoes. There's an Indian stating that goes something like:
" You must stroll a mile in my shoes, before you can understand me".
For instance, if I am selling a weight reduction item, I would not be targeting slim individuals, however targeting those that are obese.
2. Make a thumb nail sketch of this person
Who is your customer?
What are her wants, needs and desires?
Try to understand how they believe. Comprehending exactly what issues they have, will offer you a clearer idea of what to provide them.
Let's make a sketch of a common overweight person:
30-50 years old
Out of shape
Most likely married with children
Under a great deal of pressure, tight for time, worried
Searching for methods to enhance health and wealth
Lack of self esteem
Constantly refer back to your thumbnail sketch as you write for your site. As you start writing, new ideas will naturally emerge, but constantly keep them focused on your targeted consumer so you will not go off the track of exactly what your client wants.
Based on the profile I described above, you may sell them items that assist them slim down, enhance their health, look great, spend more time with their kids and get rich.
Compose your copy to offer - when you write the copy for your site, constantly stress the advantages. Establish a theme for your site that focuses on this advantage and do not stray from it.
" How to Get Listed in the Search Engines-- Developing a Theme-Based Site" (www.isitebuild.com/searchengine.htm).
Make sure each page sells. - each page needs to stress the benefits in the headline, to pull the reader into the contents of your page.
What's in it for me?
Why should I spend my precious time reading this page?
6. Write as if you were speaking to your good friend - your copy should be conversational, friendly and personal, as if you are sitting next to the person. Write from the viewpoint of what your customer wants to buy, not exactly what you want to sell.
Make sure your consumer desires to click through to the next page or your order page. Do not be scared of clearly specifying the price of click here your product.
Clearly identifying your customers and writing copy customized to solving your consumers issues, positions them in a buying state of mind. Converting these visitors into buyers should now increase the quantity of sales from your website.
Perhaps you have seen the advertisements, "Get 10,000 visitors to your site, for just $20". The result-- 10 people visiting your website and no one buying. Constantly refer back to your thumbnail sketch as you compose for your site. Compose your copy to offer - when you write the copy for your website, always stress the advantages. Develop a style for your site that focuses on this advantage and don't wander off from it.